Monday, May 2, 2011

Appco Group to launch Sports Division in UK

Following the incredible success of the sports division in New Zealand and Australia, Appco Group is all set to launch the Sports Division in the UK.

Appco Group Sports works with some of the biggest sporting organisations and charities. The figures speak for themselves, with more than $30 million AUD raised for the Paralympic Committee alone.

“You can evoke emotions in the public when you talk to them about charitable giving, however when you couple this with sport, something people are typically passionate about, you have a phenomenally successful formula,” explains Anthony.

Anthony Tarquini, Product Owner of Appco Group Sports in Australia and New Zealand, is currently in the UK, where he has just completed a test campaign in partnership with a leading charity.

 “Now we intend to replicate that success in the UK, helping our partners achieve their aims with our industry leading face-to-face fundraising concept”, Anthony added.